About My Career

My sweet spot is driving innovation and delivering marketing channel and tactic strategies. No system migration or product launch scares me - I'm great at leading or supporting organizational transformation, including end-to-end process development, playbook creation, and results measurement. I enjoy leading short term strategic vision (1-3 years) and have a track record of delivering fiscally-responsible, data-driven strategies for both prospects and existing customers. Read on to learn more about my skillset! 

Additional Information on My Skill Set

Go to Market Strategy (10+ years)
​Significant experience developing and executing go-to-market strategy for new systems, products, features, and functionality (playbooks, investor materials, strategy documentation, competitive overviews, risk documentation)
Event Management & Design (6+ years)
Designed and managed several events (ranging from small events to 500+ multi-day international events) including academic events, weddings, international pro-am golf tournaments, fundraisers, corporate road shows, and customer facing product showcases
Sales (6+ years)
direct-to-consumer sales with Kaplan Test and in a retail setting (Greater Boston Running Company). I received numerous awards and accolades for leading sales within my region.
Prospect + Customer Journey Building (10+ years)
​Overseen the development, launch, and optimization of several one-to-one omnichannel experiences including trigger-based email/SMS in Adobe CRM
Competitive Tracking & Analysis (6+ years)
Experience tracking competitors in various industries to design insights and recommendations (frontline materials, promotional/marketing strategy). At Xfinity Mobile, I created the Wireless Competitive program, serving frontline employees and senior leadership
Marketing Tactic Execution & Strategy (10+ years)
​Managed both large ($120M+) and non-existent marketing budgets, with experience overseeing the strategy and execution of: direct mail, email and SMS, digital display, social, online video/audio, and OOH
Data-driven Storytelling (10+ years)
​Dubbed the "queen of PowerPoint," I have experience building decks designed to outline industry trends, shape executive understanding, and spur action among cross-functional teams, based on analysis conducted in Tableau, PowerBI, Excel, and Kabana
Cross Functional Partnership (10+ years)
I work best in a cross functional setting and have partnered with another of teams including investor relations, technology/development (SCRUM experience), operations, and product. I have also developed frontline sales training and support documentation
Test & Learn Strategy (10+ years)
tensive experience building testing and learn programs + scale strategies, including A/B and multivariant testing in digital experiences and marketing tactics