About My Career

My sweet spot is driving innovation and delivering marketing channel and tactic strategies. No system migration or product launch scares me - I'm great at leading or supporting organizational transformation, including end-to-end process development, playbook creation, and results measurement. I enjoy leading short term strategic vision (1-3 years) and have a track record of delivering fiscally-responsible, data-driven strategies for both prospects and existing customers. Read on to learn more about my skillset! 

GO TO MARKET STRATEGY

I have significant experience developing and excuting go-to-market strategy for new systems, products, features, and functionality, including developing marketing and investor materials for a start-up, supporting the national launch of Xfinity Mobile in 2017, and driving digital transformation of the One Main Financial digital loan application.

DATA-DRIVEN STORYTELLING

I love deriving insights using numerous data analytics tools like Tableau and Excel, in order to craft a story. Dubbed the "queen of PowerPoint," I have experience building decks designed to outline industry trends, shape executive understanding, and spur action among cross-functional teams. 

MARKETING TACTIC EXECUTION

I have managed both large ($120M+) and non-existent marketing budgets, with experience overseeing the strategy and execution of: direct mail, email and SMS, digital display, social, online video/audio, and OOH.

CROSS FUNCTIONAL PARTNERSHIP

I work best in a cross functional setting and have partnered with another of teams including investor relations, technology/development, operations, and product. I have also developed frontline sales training and support documenation,

PROSPECT + CUSTOMER JOURNEY

I have overseen the development, launch, and optimization of several one-to-one omnichannel experiences. Much of my experience is with trigger-based email/SMS in Adobe CRM and developing prospect + customer digital experiences.

COMPETITIVE TRACKING + ANALYSIS

I have experience tracking competitors in various industries to design insights and recommendations. At Xfinity Mobile, I created the Wireless Competitive program for Comcast, serving frontline employees and senior leadership.  

EVENT MANAGEMENT + DESIGN

I have designed and managed several events including academic events, weddings, international pro-am golf tournaments, fundraisers, corporate road shows, and customer facing product showcases.

TEST + LEARN STRATEGY

I have extensive experience building testing and learn programs, including A/B and multivariant testing in digital experiences and marketing tactics.

SALES

I have direct-to-consumer sales with Kaplan Test and in a retail setting (Greater Boston Running Company). I received numerous awards and accolades for leading sales within my region.