Rachael M. Travers
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I graduated Cum Laude in May 2014, with a Bachelor of Science from Ithaca College's Roy H. Park School of Communications in Ithaca, New York.
  • Major: Integrated Marketing Communications - Ithaca's Integrated Marketing Communications major offers a holistic marketing experience, combining strategic marketing communication and design coursework from the Park School of Communication with business concepts and analysis coursework from the Ithaca College School of Business. 
  • Minors: Communication Management and Design, Sports Studies, and Legal Studies - with multifaceted interests, I selected three minors to learn about a vast range of subjects. With my Communication Management and Design coursework, I focused on strategic communication management and design. As an avid sports fan, I gained a deeper understanding about the history of sport and its global impact through my sports studies minor. I thoroughly enjoyed learning the intricacies of United States law and its impact on marketing and everyday life in my legal studies coursework.
  • Sports/Organizations: Women's Varsity Track and Field Team as a Heptathlete and Pentathlete (August 2010 to January 2013), Founder of Ithaca College Femfessionals ((January 2013 to January 2014), Event Planner for IC Spirit Week (December 2012 to October 2013), Public Relations Consultant, Event Chair, and Project Manager for Students Consulting for NonProfits (January 2012 to December 2013).

In addition to the above activities and the jobs I held to support myself through college, I also took the following classes throughout my four years at Ithaca College:

Strategic Communications Classes

    • Introduction to Strategic Communications
    • Introduction to Mass Media
    • Interpersonal Communications
    • Quantitative Mass Media Research Methods
    • Human Communications
    • Corporate Communications
    • Crisis Communications 
    • Public Relations
    • Advertising
    • Media Planning
    • Media Literacy and Popular Culture
    • Designing Social Media
    • Public Relations Lab*



Link for Final Project for Crisis Communications

Business Classes

  • Financial Accounting
  • Principles of Microeconomics
  • Principles of Marketing
  • International Marketing
  • Marketing on the Internet
  • Consumer Behavior
  • Sales and Sales Promotion
  • Social and Nonprofit Marketing

Sports Classes

  • History of Sport
  • Philosophical Perspectives of Sport
  • Social Aspects of Sport
  • Gender Issues in Sport
  • The Olympics Games
  • Mini-Course in Events and Entertainment
  • Seminar in Sports Studies*

Writing Classes

  • Academic Writing
  • Written Argument
  • Writing for Public Relations

Law Classes

  • Legal Environment of Business I and II
  • Politics and Society
  • Ideas and Ideologies
  • Government and Media
  • Entertainment Law
  • Criminal Law

Design Classes

  • Presentation Media and Visual Design
  • Advertising Copywriting and Art Direction
  • Introduction to Web Design
  • Instructional Design
  • Systems Thinking and Design

Elective Classes

  • Family Dynamics and Therapy
  • Introduction to Theatre





Argument Final Paper
File Size: 113 kb
File Type: docx
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Ad for Nike +
File Size: 677 kb
File Type: jpg
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* denotes a capstone course
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